AJ Briley and John DeLaurier are the visionary co-founders of ProLine, a cutting-edge roofing CRM that helps roofing businesses secure more jobs. AJ, a former marketing and tech consultant, combined his expertise with John's practical experience as a roofer to develop ProLine. The two met in Athens, Georgia, when AJ was consulting for John's roofing business, DeLaurier Roofing, which has since become Peach State Roofing. Recognizing a significant need in the market for better lead generation, management, and communication tools, they launched ProLine. In 2024, ProLine expanded from a sales and marketing automation tool to a comprehensive CRM, paving the way for continued innovation in the roofing industry.

John DeLaurier, a residential retail roofer by trade, has extensive experience in the markets of Athens and Savannah, Georgia. He brings firsthand knowledge of the roofing industry to ProLine, ensuring that the CRM meets the practical needs of roofing businesses. John also co-hosts The Big Roofs Podcast, where he interviews industry leaders and shares their stories, challenges, and successes.

AJ Briley has a background in marketing and technology consulting. His expertise in these areas has been instrumental in the development and growth of ProLine. AJ and John’s partnership has driven ProLine’s success, addressing key pain points in the roofing industry with innovative solutions.